Knoxville, TN · Plumbing
If Sunrise Plumbing and Remodel LLC is not showing up in the top 3 on Google when someone in Knoxville searches for a plumber, they are missing out on more than half of all potential customers. The top 3 businesses in Google's local map pack get 50 to 60% of every click from people who are already looking for plumbing services. That is real money walking straight to competitors — not because Sunrise Plumbing and Remodel LLC does worse work, but because Google is showing other businesses first.
We audited Sunrise Plumbing and Remodel LLC to find exactly where the gaps are and what can be fixed to start ranking higher. Watch the full video audit above, then read the detailed breakdown below.
We started by Googling "Sunrise Plumbing and Remodel" to see what comes up. Their website and business information show on the first page with no competing businesses diluting their results. That brand presence is clean.
For the main keyword search — "plumbing in Knoxville Tennessee" — Sunrise Plumbing and Remodel LLC does not appear in the top 10 results. They are currently invisible to customers who are actively searching for a plumber in their area. Every day they are not ranking on the first page is a day that leads, calls, and revenue are going to the businesses that are. The good news is that the issues holding them back are fixable, and most of them are straightforward. We see businesses in similar positions move into the top 10 and eventually the top 3 after addressing the kinds of gaps we found here. For a deeper look at what the top-ranking plumbing businesses in Knoxville are doing right, check out our My Professional Plumber audit — they rank #3 in their area and the contrast is instructive.
Sunrise Plumbing and Remodel LLC has a decent review velocity — recent reviews are coming in at a reasonable pace. This is one of the things they are doing right. Google weights consistent, recent reviews more heavily than total count. We recommend maintaining a pace of at least 2–3 new reviews per week for service-based businesses. Sunrise Plumbing and Remodel LLC appears to have a working review system and should keep it running.
Their photos are diverse with different types showing real work. No stock images. This is good for both customer trust and Google engagement signals. One improvement would be to geotag photos with GPS coordinates from specific job locations around Knoxville and its surrounding towns. Geotagging tells Google exactly where the business operates and strengthens relevance for searches in those areas.
Categories are set to one main category with one subcategory. This is within our recommended maximum of three. We noticed that several top-ranking competitors in the Knoxville plumbing market have many more categories, but the overall top 10 averaged three or fewer. Having too many categories risks confusing Google about what the business's core service is, so Sunrise Plumbing and Remodel LLC is playing this correctly.
The biggest gap on the GBP is the services section. Sunrise Plumbing and Remodel LLC does not appear to have services listed. Google allows up to 99, and we recommend loading at least 30 with descriptions for the top 20. Without services, Sunrise Plumbing and Remodel LLC is invisible for specific searches like "busted pipe repair Knoxville" or "kitchen sink plumbing near me." Every service added is a new keyword Google can match to a customer search. This is the primary mechanism for capturing the long-tail queries that categories alone cannot reach.
The GBP profile needs more completeness overall. Sunrise Plumbing and Remodel LLC has a contact page on their website but has not added a booking link to the GBP itself. Adding that link directly to the profile captures leads from Google without visitors needing to navigate away. The Q&A / FAQ section is also empty. With AI-powered search becoming more prevalent, Google is using Q&A content to generate answers that appear directly in search results — having FAQ entries means Sunrise Plumbing and Remodel LLC's answers show up before a prospect even clicks through. Every unanswered GBP question is an opportunity handed to competitors.
The website title tag is missing key information. It does not include the business name, the primary service keyword, or the location. The title tag is one of the strongest on-page ranking signals — it is the first thing Google reads to understand what the page is about. A proper title tag should follow a format like "BEST Plumber Knoxville TN – Sunrise Plumbing and Remodel LLC | Plumbing Services near me." Without these elements, Google has to guess what the page is about, and guessing does not get rewarded in rankings.
The H1 tag is in better shape — it includes the primary keyword plus the city, which is what we look for. No changes needed there.
The most impactful website finding is a NAP inconsistency. On the Google Business Profile, the suite number is listed as "ST 5." On the website, it is spelled out as "Suite 5." This formatting difference — ST versus Suite — creates uncertainty in Google's algorithm. Google may interpret this as two different businesses at two different addresses. NAP consistency is foundational for local SEO. The name, address, and phone number must be identical — same spelling, same abbreviations — across the website, GBP, Facebook, Yelp, and every other directory. The fix takes five minutes but the impact on rankings is significant. We see this same issue across many businesses we audit — check out our Scott's Plumbing Company audit where we found a similar "#5" versus "STE" mismatch.
Sunrise Plumbing and Remodel LLC does not have a Google Map embedded on their website. Embedding the business location on the site sends Google another signal confirming the address and helps link the website to the GBP in Google's eyes. This is a two-minute addition with real ranking impact, especially as the business builds out content and citations over time.
This is a critical finding. The Sunrise Plumbing and Remodel LLC website has service and area pages built, but Google has only indexed 5 of them. The rest are invisible to search. We recommend having at least 30 indexed pages — each one is a chance to rank for a different search term related to the business.
Right now, if someone searches for a specific plumbing service in Knoxville, only 5 pages from Sunrise Plumbing and Remodel LLC are competing for those results. The content exists on the website but is not reaching Google. This is likely a Google Search Console or technical issue — pages may be missing from the sitemap, blocked by robots.txt, or have noindex tags preventing crawling. Diagnosing and fixing whatever is blocking indexation would immediately unlock ranking potential that is currently going to waste.
The indexed pages that do exist should be a mix of service-focused pages (water heater repair, drain cleaning, pipe replacement) and area-focused pages (Maryville, Powell, Farragut). This is how a business tells Google it has authority on specific topics in specific locations.
Website speed needs improvement. The mobile score is below the 70+ threshold we look for. Page speed is one of the few factors Google has explicitly confirmed as a ranking signal. It also directly affects bounce rate — if a potential customer taps a link and sees a loading screen for more than a few seconds, they hit back and call the next business on the list. Backend optimizations like image compression, lazy loading, and CSS/JS minification would improve both the score and the user experience.
The SSL certificate status should be verified. The site may have HTTPS through a redirect, but the business owner should confirm that the SSL certification is properly installed and active. SSL is a trust and ranking requirement that Google treats as non-negotiable.
Sunrise Plumbing and Remodel LLC does not have LocalBusiness schema markup on their website. Schema packages business information — name, address, phone, hours, services — in a structured format Google can read instantly without guessing. Adding it removes ambiguity about who the business is and where it operates, and ties directly into the NAP consistency and citation strategy that drives local rankings.
Sunrise Plumbing and Remodel LLC has the basic high-authority citations covered — they appear on directories like Yelp, Facebook, and other major platforms. However, the citation profile can be expanded. Building consistent listings on Apple Business Connect, Bing Places, Nextdoor, Foursquare, Yellow Pages, BBB, and plumbing-specific directories strengthens the trust signal Google uses to validate the listing. When Google sees the same business information confirmed across multiple trusted platforms — with identical NAP formatting — it builds confidence that the listing is legitimate, which directly supports higher rankings.
Sunrise Plumbing and Remodel LLC has real strengths to build on. Their review velocity is healthy and they appear to have a working review system. Their photos are diverse and authentic. Their categories are set correctly without over-categorization. Their H1 tag includes the keyword and city. They have content pages built on their website even if they are not all indexed yet. And their basic citation profile covers the major directories. The foundation is there — the gaps are in execution details that are all fixable.
1. Fix the NAP inconsistency and add the address to the website. Change "Suite 5" to "ST 5" (or whichever format matches the GBP exactly) across the website and every directory listing. Embed a Google Map on the site. This is the highest-priority fix because inconsistent NAP undermines every other SEO effort.
2. Fix the indexing issue and build more content. Diagnose why pages on the website are not being indexed by Google. Check Google Search Console for crawl errors, sitemap issues, or noindex tags. Then build toward 30+ indexed pages with dedicated service and area content. Each indexed page is a new opportunity to capture a customer searching for a specific service in a specific location.
3. Load services into the Google Business Profile. Add at least 30 services with descriptions for the top 20. Add a booking link and populate the Q&A section with 5–10 common customer questions. Complete every field Google offers.
Bonus: Fix the title tag to include the business name, primary keyword, and city. Add LocalBusiness schema markup. Improve website speed through backend optimization. Verify SSL certification. Geotag photos with coordinates from Knoxville-area job sites. Expand the citation profile to 30+ directories.
If you are the owner of Sunrise Plumbing and Remodel LLC and want help fixing these issues, contact us directly or see how we can help. We would love to help you get into the top 3 on Google Maps so your phone starts ringing from customers who are already searching for exactly what you do.
See more Knoxville plumbing audits: Best Plumber · SMK Plumbing & Electric · Scott's Plumbing Company · Mr. Rooter Plumbing of Knoxville · My Professional Plumber
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